We used data from search, social and third party tracking to identify the areas we needed to work on. Then we rebuilt campaigns and accounts from the ground up, each with their own specific targets, as opposed to a blanket brand approach. We also used audience exclusions to ensure the right users were being targeted.
The results we delivered were strong. Targeting specific users meant the brand saw growth in all areas and particularly strong results over Black Friday Weekend, a key sales period. While our work in Sweden saw a revenue increase of 44% year on year and a 20% uplift in transactions. What’s more, our social work saw a massive 159% increase in Glossybox’s revenue from Facebook. Now that’s a thing of beauty.
