Converting 7% more traffic to Hiscox landing pages

7%

increase in click throughs to the quote process

Hiscox main image

Insight

After an initial audit, we identified a number of areas for potential improvements – from call to action buttons to copy length. But it was the landing page where the biggest improvements were needed, so we set about developing a series of versions for testing.

Hiscox insight image

Action

When it comes to the web, simple is sometimes better. By simplifying imagery and removing the data form on the Hiscox landing page, click-throughs to the quote process increased by 7%. We’re now planning some further optimisation tests.

Hiscox action image