Increasing Facebook shares by 379% for Toolstation

166%

uptake in revenue

10000+

Increase in likes in 1.5 months

Insight

Our creative review of Toolstation’s social activities turned up all sorts of interesting insights. But one thing above all seemed to really get their fans liking – humour. That insight – combined with our intricate knowledge of Facebook – helped us to create something their followers would love. The Toolstation April Fools video.

Toolstation Insight

Action

We used April Fools Day to launch the new ‘Multi-Tool’ – a completely impractical (but still a little believable), oversized Swiss Army style tool. We created a short film to promote the tool, and for Toolstation followers, it hit the nail on the head. 36,500 views and a reach of 183,000 in a day. Serious numbers for a bit of fun.

Toolstation Action