Educate chefs about Thai and Western Cuisine

Insight

With the explosion of social media and globalisation of culture, customers are becoming more adventurous and seeking new flavours and dining experiences. Therefore chefs are looking to expand their culinary horizons by creating progressive recipes using authentic ingredients to meet their demanding customer expectations. And that’s where we come in, launching a range of authentic Knorr ingredients, inspiring recipes and practical tips to give chefs the confidence to experiment in the kitchen.

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Action

We inspired Asian and Thai chefs through a number of channels by creating a strong brand identity and telling rich stories of expertise, craft and provenance to enhance chefs’ knowledge and perceptions, giving them the tools to bring Asian and Western cuisine to life in their own kitchens. Not only did we produce 60 recipe and tip videos, we also built a landing page and product pages, created POS material, developed a recipe books and executed a detailed social media playbook for global distribution.

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