On target for West Ham with 300% ROI

3x

increase in ROI from Google Shopping

600%

return from paid search campaigns

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Insight

We created a plan to drive both new and existing fans to a campaign landing page and sign up for an exclusive pre-order price plan. We planned and executed the online paid media strategy in the UK, plus international search campaigns including shopping, mobile, remarketing and display through Google and Bing. This helped to drive traffic, revenue and brand awareness.

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Action

We delivered exceptionally strong results, with over 11% conversion rates in both Google and Bing and in excess of 300% ROI for retail. We beat the target CPA for season ticket sales by over 60%, with a reduction in costs across the board, ensuring a high return and a full stadium for the new season.

West Ham action image